[Download] "Women Want More" by Michael J. Silverstein, Kate Sayre & John Butman * Book PDF Kindle ePub Free

eBook details

Title: Women Want More
Author : Michael J. Silverstein, Kate Sayre & John Butman
Release Date : January 08, 2009
Genre: Business & Personal Finance,Books,
Pages : * pages
Size : 1914 KB

Description

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.